This class will cover the importance of a strong strategy and how to create one, all the way down to tactics that work for web products, mobile and even B2B. It will serve as a great refresher for experienced marketers and helps explain to engineers why marketers do what they do. Please come with prepared questions (or email the instructor, Shira Abel before: firstname.lastname@example.org) and feel free to interrupt during the lecture - Shira prefers talking with people rather than at them.
1. How to sort your strategy
2. What tactics work for what kind of company
3. How to grow a community (and if that's what you need)
What to expect
This class covers a lot of basics, so it's good for an engineer without a lot of marketing experience. For a marketer with serious experience, the actual user case information will be helpful.
Shira Abel is the CEO of Hunter & Bard - a strategic marketing, messaging and branding agency. Ms. Abel has lectured about marketing worldwide at conferences and universities, such as the Schulich MBA Program in India (Schulich School of Business, York University, Mumbai Campus), SMX conference in Jerusalem, and the #140 conference in New York City. In addition Ms. Abel has mentored at the Microsoft Azure Accelerator, the Google Campus Accelerator, Founder Institute, Seedcamp, UpWest Labs and more. She also teaches Marketing for Startups at Starthub, the accelerator at Tel Aviv / Jaffa Academic College. MBA from Kellogg School of Management. You can connect to her on LinkedIn, follow her on Twitter or subscribe to her Facebook. She is on Google plus, but rarely goes there.