Product ideation: How to Develop and Validate Innovation
It's a new year, so let's start it off with some fresh ideas – this workshop teaches you how to get there. We’ll explore how to discover a range of business or feature ideas sourced from your own background and experiences. We’ll then look at ways to test and validate those ideas with simple prototypes. The workshop will use real-life case studies as well as audience participation and is suited for the generation of both entire business ideas as well as product features. The workshop will be held in English.
In the first half of the workshop, we'll look at some techniques to get your creative juices flowing. We'll source unmet needs from areas you're an expert in and develop ideas for products or services to meet those needs. We'll also introduce you to some systematic approaches that you can apply to your own projects. In the second half, we work out simple prototypes for the ideas we came up with that have only one purpose: to tell us more about the validity of the problems and the solutions we developed.
After the workshop, you'll have a systematic approach to create and validate (business) ideas at your command.
Philipp Merlin Scharff
At the age of 14, Philipp started his first company: A graphic design agency for which he was named Young Entrepreneur of the Year by the German Association for Small and Medium-sized Businesses. While studying Communications in Social and Economic Contexts at the Berlin University of the Arts, Philipp worked as an assistant to Prof. Dr. Franz Liebl at the Chair of Strategic Marketing and became a scholar of the distinguished German National Merit Foundation. He’s the co-founder of Mentor, the social network for your personal goals, as well as Midnight, a digital agency working for clients such as Google, Shell and Deutsche Bank.
Lukas started his career with an apprenticeship in the school of life by traveling around the world across American cities, Asian jungles and Australian deserts for two years. After his studies at the Berlin University of the Arts, Lukas took responsibility as COO of proud Works Gmbh and pivoted the print magazine to a digital media company. As co-founder and CEO of Mentor, he led the team to a #1 AppStore ranking in the German productivity category as well to downloads in 120+ countries. A partner at Midnight, Lukas leads design and development for digital products of every kind.
Register for this workshop here.