A guest post by Rosetta Stone.
Not surprisingly, according to the British CBI (2012) an overwhelming 72% of businesses say they value foreign language skills, most importantly for building relations with overseas contacts (39%). The major European languages continue to be the most in demand (German 50%, French 49%, Spanish 37%), but languages like Mandarin (25%) or Arabic (19%) gain significant importance.
No matter if you travel or work abroad, or if you work with colleagues from all over the world in the middle of Berlin: Being able to truly understand colleagues, customers and business partners can make a real difference. To speak the language of clients and business partners will help foster trust, which is the foundation of any profitable business relationship, demonstrate real interest and long-term commitment and enable a real exchange of business intelligence and market knowledge.
Michael T., Design Director of the London based industrial design agency forpeople explains: “Since the business relationships with our clients in Japan intensify, I wanted to demonstrate my commitment by learning Japanese with Rosetta Stone. In Japan nobody expects you to speak the language as a European, and hence if you do, it gives you a tremendous competitive advantage. In everyday situations, especially with Japanese citizens who do not speak English, it simply impresses them, which gives you the opportunity to develop closer ties with your business partners for more sustainable and profitable relationships.”
Learning a foreign language is never easy, but contrary to common wisdom, it is possible for adults to process a language the same way a native speaker does, researchers are reporting. Overall it’s not as much the means by which we learn language—in country, in class, on CD, tape, or online—as the method we choose which determines whether we’re successful in learning a new language. A right or wrong method in a classroom is still right or wrong on CD or online.
You can learn effectively by almost any means—in-country, in-class, on CD, tape, or online—as long as you use the right method: a complete immersion approach (without any grammar or translation support from your native language) that develops all key skills with a strong emphasis on developing communicative skills.
Pietro N., Italian entrepreneur in London, learns German, because he wants to expand his business to Germany: “It is impossible for me to attend normal evening classes, because I am never in the same place for a long time. Rosetta Stone is the right tool for me. It is fast and I can choose exactly when I would like to use it.” Flexible language learning solutions and learning on-the-go with smart phone and tablet make regular language leaning possible, no matter how busy the time schedule.
It’s always helpful in any learning environment, whether it’s classroom-based or technology-based, to incorporate learning strategies that incorporate as many “intelligences” as possible, providing learners many different ways of approaching the material they need to learn. With the remarkable advances in personal and educational technologies over the past decade—including the development of online learning communities—it’s now possible to personalise learning environments in ways that address many of these learning styles for different kinds of learners.
About Rosetta Stone:
Rosetta Stone is changing the way the world learns languages providing interactive solutions that unlock the natural language-learning ability in everyone. Available in more than 20 languages, Rosetta Stone is used by schools, organisations and millions of individuals in over 150 countries throughout the world. The company was founded in 1992 on the core beliefs that learning a language should be natural and instinctive and that interactive technology can replicate and activate the immersion method powerfully for learners of any age. With the new version TOTALe learners practise speaking in live sessions tutored by native speakers in an interactive, online environment, play in an exclusive online community dedicated to language learning and reinforce language skills with an innovative mobile application built for iPhone®, iPad® and Android phones.
For individuals: www.RosettaStone.de
For businesses: www.RosettaStone.de/Unternehmen