About this class
Digital Analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
Google Analytics is one of the most popular Web Analytics tools. It is very intuitive and easy to use. Recently developed new features make it a strong alternative to enterprise level solutions.
There are still lots of users who don’t take full advantage of its capabilities. Also in the myriad of reports provided, it is easy to get lost in unstructured temporary analysis. Finally, often more time is spent on inefficiently compiling data than actual analysis and initiating changes.
This crash course wants to provide you with knowledge that you can directly apply to your business. We look into how to implement Google Analytics and then focus on analytical approaches that drive worthwhile insights from which you can start to optimize.
We will work with real-life examples.
Reserve your ticket here: https://www.eventbrite.com/event/8894267995
This course will focus on Analytics for websites, there might be a class later that aims on Analytics for Mobile Apps. If you are interested in such, please let us know.
What to expect:
This class will be taught in English.
Required class materials / software:
Participants should have already signed up for a free Google Analytics account at google.com/analytics, implemented it for their site (standard implementation) and explored the interface/features beforehand.
They should also review this blog post about using Google Analytics in compliance with German privacy regulations, http://conversionroom-de.blogspot.de/2011/09/deutsche-datenschutzbehorden-bestatigen.html (Unfortunately, only available in German).
Finally, Participants are encouraged to work through the training material of Google’s Conversion University (https://support.google.com/analytics/answer/3424288) as well as read the Google Analytics Blog (analytics.blogspot.com).
Google also just launched an online class that looks promising: https://analyticsacademy.withgoogle.com.
**We will send out a brief survey before the class to get some input on participants’ existing knowledge, situation and preferences.
For over 5 years, Markus Muendecke has been an independent consultant for Web Analytics and Digital Marketing. In this role he had the pleasure to work with a wide variety of clients including portfolio companies of some of the leading investors in Europe as well as large established corporations and their agencies. Markus has a Master’s degree in Business Administration (“Dipl.-Kfm.”) having studied at Humboldt Universitaet zu Berlin, ESCP Europe in Paris and HEC Genève.
Markus is donating his time and this workshop to Berlin Geekettes. Many thanks Markus!