Meet Susann Hoffmann, Co-Founder of Edition F
Interviewed by Jess Erickson, Founder of Berlin Geekettes
What's your background?
Careerwise I touched quite a few areas. I co-produced short films and worked as freelance journalist before I entered the corporate agency world as PR Consultant for Scholz & Friends. In January I made my first steps into the startup scene as Communications Manager for Vertical Media, and then it all went very fast. Now I'm founding my own startup together with my co-founder Nora Wohlert.
You're working on a new product Edition F right now, can you give us a sneak peek?
EDITION F is a business-lifestyle platform for women who want to grow – in their career and their private lives. We create an online space to inform and inspire, to connect and support women with content, services and products and make their business lives more beautiful and more successful. We will launch in Spring 2014 but will have a Beta phase in the beginning of next year. We happily invite you to join the Beta. Just sign-up for the newsletter at www.editionf.com. We are excited to have you all on board.
Please walk me through your day, what does the co-founder of Edition F do?
One thing is for certain. At the moment there is no such thing as the so-called average day. We are in the pre-founding phase, working together from our homes, setting daily and weekly goals. We're getting the business plan and pitch deck ready, preparing the pitch meetings, consulting with the web designers and programmers. We're focusing all our energy on bringing EDITION F to life.
Can you see yourself in ten years doing the same thing you do now?
I love what I do right now. And I love change – I believe EDITION F has so much potential to grow and expand that I am so ready for this ride. May it be five, ten or twenty years.
What is the best advice you ever received?
Don't ever do something only for the cash – or the big exit. Involve your heart and the rest will come.
What is the most important thing you’ve learned in the last year?
Never be ashamed to ask the questions you have. Founding a startup confronts you with new things and issues on a daily basis – and none knows it all. All answers I got came along with massive support and enthusiasm from all sides. Such a good feeling.
And what are your plans for the future?
FINDING A CTO. Yes, that is a CALL-FOR-ENTRIES. ;) You can find full details here.
If you could do one thing differently, what would it be?
I'd probably chose Computer Science or Business in University instead of Theater Studies and Literature.
Any advice for Berlin's women?
Get together, speak your mind, exchange ideas. And if an idea gets stuck in your mind and heart, choose trust over fear.
