We’re excited to be teaming up with Fjord, one of Berlin’s top design firms.
Workshop: Service Design for Startups with Louisa Heinrich
Location: FJORD GmbH at Friedrichstr. 210
When: Feb 13th, 2013 from 3:00pm - 6:00pm
Overview
What can service design do for your start up? We will go through a mini service design process, looking at your business through a service design lens. Come prepared to work - what you get out of this session will be determined by the energy you bring to it!
0. Introduction & Icebreaker
1. Vision & Values
What’s the point? We will examine the proposition of a startup from a Service Design perspective - what is the problem it’s addressing? For whom? What qualities must it have in order to succeed?
2. The System (not the parts)
What is the broader landscape in which this product or service lives? What affects it and what does it affect? How can this system of moving parts be put to work for the customer?
3. The Experience
What are the key moments of the customer experience? How do they join together? What is the minimum valuable product?
4. Kamikaze
Who are the key competitors? How can we deal with the challenges they pose?
5. Conclusions & Wrap-up
Special thanks to Fjord who will be providing attendees with drinks and food during the workshop! For more on Fjord please visit: http://www.fjordnet.com/berlin
Louisa Heinrich is relentlessly curious. She loves getting inside clients’ heads to understand the challenges they face. She also loves listening to and telling stories, to understand how people and the world work. Building on roots in Theatre and Anthropology, Louisa has been working in digital for over 16 years, on an ongoing quest to investigate how technology can adapt to and enhance what makes us uniquely human. She has helped scores of businesses with User Experience, Service Design, Strategy and Innovation. Most recently, she was Group Director of Strategy at Fjord, where she was responsible for driving thought leadership, exploring future trends, redesigning the agency, and generally stirring things up. She now works as a consultant and mentor, and writes, speaks and conducts workshops at the intersection of Design, Business and Technology.
Tickets are limited as there are only 30 seats available. Please, please only RSVP if you can 100% make it.
Secure your seat here: http://berlingeeketteslovesfjorddesign.eventbrite.com/
Thank you!
